"No Love for Chocolate?"

In Essence magazine, (8/11?) I ran across this small article:

No Love for Chocolate?
"It is upsetting to be described as chocolate...for all Black women and Black People."
-Naomi Campbell, after a Cadbury ad compared her to candy. Cadbury apoligized, though not all Blacks mind being called chocolate.)

My personal response to this ad:

I am a little confused by this article.
I probably would not want to be mentioned in a national candy business ad without my consent.

I have family with interesting nicknames...like Cookie. Naming people after tasty foods is not necessarily offensive to me...I would not mind if my mother had named me Kandi.
I think it depends on who is doing the naming (or name calling).

Essence.com featured "Eye Candy," pictures and articles about attractive African-American male models who were described as chocolate colored. Not all African-American male models want to be associated with chocolate, which is often dark brown, soft and sweet. A female might not mind being called 'sweet,' but a male might.

Old Folk rhymes describe girls as 'being made' from:
...sugar and spice and everything nice...
While boys are 'made from': Sticks and stones and puppy-dog bones.

Terms which may describe some African-Americans may not describe other African-Americans.
Being described 'sweet like chocolate' may not be upsetting to some African-American females, yet may upset most African-American men.

Is this offensive? Naomi Campbell is a chocolate colored diva, yet she is nothing like Godiva chocolate!